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About the Project

The Project

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This project was to create a complete brand for a modern candy store. It's not an actual store, just an idea. The branding of this store is meant to be completely modern and clean, not whimsical and playful as most candy stores are. Simplicity was key. I wanted one bright pop of color, enough to make it stand out.


The work that went in this was designing a logo, creating stationery, package design.

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