About the Project
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This project was to create a billboard of the Dime a Month Program for the company Valley Electric Association. At MassMedia, we would create a new billboard for VEA every other month. Since many customers in the area use VEA, billboards throughout Las Vegas and Pahrump, Nevada were great way to get the word out about current changes, events, or information. Their brand colors were a forest green, a lime green and a vibrant yellow. They preferred a dark green background on almost all of their advertising.
The work that went in this was designing an overall layout, creating visual elements, illustration, typography, and production.
Uses include: Outdoor advertising.
Valley Electric Association, Inc.